Coffee Shop Inc.
Business Essentials Simulation Game
Simulation Overview
The Business Essentials Simulation: Coffee Shop Inc. is a three-level exercise designed to support the development of core competencies in strategy and management for corporate teams. Participants engage with strategic and functional decisions covering key business areas, including strategy, marketing (product, price, promotion), human resources, operations, and finance. The simulation is grounded in a framework where business choices directly impact employee and customer satisfaction, which are crucial drivers of sales and profits. Teams practice formulating and implementing a consistent strategy, reviewing their results, and adapting their plans based on performance and a changing external environment. The objective is to develop critical thinking and problem-solving skills, along with capabilities in business modeling and business planning, necessary for effective management and strategic leadership.
Players
Multiplayer
Single Player
Languages
English
Simulation Time
Total Time: 60-80
Intro 10, Gameplay 30-40, Debrief 20
Accessibility
WCAG 2.2 Compliance
Price
$165 per person
Simulation Categories
The Story
Learners step into the competitive world of coffee as they launch and grow their own café. Their journey begins with a single store, where every decision—from setting prices to staffing and training—will determine if they can turn a profit and satisfy discerning customers. As their success grows, they will face increasing complexity, building their brand with decisions on ethical sourcing and vertical integration. Finally, they will face the ultimate test: transforming their single shop into a thriving global chain, managing stores in diverse markets with unique challenges. Can they navigate the changing economic landscape and fierce competition to achieve a cumulative profit of $5 million and build a coffee empire?
Core Competencies
Decision Making
Entrepreneurship
Sales and Marketing
Strategy
Critical Thinking and Problem Solving
Strategic Decision Making
Analysis and Business Acumen
Financial Decision Making
Customer Retention and Experience
Learning Objectives
Resources to Power Your Simulation
This simulation comes with a Facilitation Guide along with 1:1 facilitator training and free trials.
Available with this simulation
Facilitation Guide
Debrief Slides
Intro Slides
Facilitator Video
Student Video
Free Trial & Demo
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